Lactation Support · New York City

Latch Lab NY

At Latch Lab NY, our mission is to empower mothers and families with compassionate, personalized, evidence-based lactation support. We believe you should feel supported when feeding your baby, not overwhelmed. Through education, hands-on guidance, and judgment-free care, we meet every family exactly where they are and help them build the confidence to reach their own feeding goals.

From pregnancy through weaning, we’re here to make sure no mother has to navigate her feeding journey alone. Our main goal is to get you to your goal.

Our Story

Deanna and Vana, the founders of Latch Lab NY

Although Deanna and Vana each had their own unique journey into motherhood, it was their shared experiences that ultimately inspired Latch Lab NY. The two became family when Vana married Deanna’s cousin, while both women were still young and had not yet started families of their own.

Together, their journeys have included five children, countless hours of nursing, and nearly every challenge that can accompany breastfeeding, from painful latching difficulties and milk-supply concerns to pumping, mastitis, thyroid disorder, breast surgery and everything in between. Both are still nursing mothers today, so these experiences remain very much a part of their everyday lives.

Over the years, Deanna and Vana shared advice, compared experiences, and supported one another through the joys and challenges of feeding their babies. They began to imagine how meaningful it would be to share their combined knowledge and offer that same reassurance to other mothers.

With the encouragement of their husbands and families, those conversations grew into a plan, and voilà, Latch Lab NY was born: a team created by mothers, for mothers.

What Families Are Saying

“As a new mom with limited help, I was anxious about not being able to successfully breastfeed. When I left the hospital after giving birth I felt underprepared and overwhelmed. They thoroughly taught me how to pump for my daughter who unfortunately had to stay in the NICU for the first week of her life. It was hard navigating pumping and breastfeeding as a brand new mother and I could not thank Deanna and Vana enough for their support and guidance. From the demanding first few weeks, supply concerns, nipple issues, every milestone and cluster feeding, Vana and Deanna were available to answer all of my questions. Not only are they extremely knowledgeable about breastfeeding but they truly cared about me and my goals. I would highly recommend their services for anyone looking for a lactation counselor!”

“Deanna and Vana have been instrumental to my breast-feeding journey. I struggled to get my daughter to latch upon leaving the hospital, which naturally was stressful as a new mom. The hospital immediately recommended a nipple shield which I knew I did not want to use long term. Working with Deanna and Vana, they showed me several tips, tricks, and best practices that the hospital and breast-feeding classes did not equip me with. It was amazing to see that during the first session alone, we got her to latch without the nipple shield! Going forward I have continued to put their practices into play which has so far been successful. Deanna and Vana were a pleasure to work with and I’m so grateful for their service.”

“Deanna and Vana are an unstoppable team. Together these two ladies bring comfort, strength and knowledge beyond belief. They have the ability to inspire confidence in yourself you didn’t think you had! Their knowledge of the medical field combined with their knowledge of nursing their own children for so long brings a comfort level necessary in such a vulnerable and emotional time. Both Deanna and Vana are kind and lighthearted and will push you to reach your goals, no matter how long and short they may be. As a 2x nursing mom, I can say that no breastfeeding journey is perfect or the same, but Deanna and Vana can certainly bring you as close as can be!”

“I cannot recommend Vana and Deanna enough! When my newborn daughter and I struggled with a difficult latch, they provided the patient, hands-on support we desperately needed. Later in my journey, transitioning back to work as an ER nurse felt overwhelming, but they created a realistic pumping schedule tailored to my 12-hour shifts. Thanks to their expert guidance, I successfully continued my breastfeeding journey despite a chaotic work schedule.”

“When I first started nursing my daughter, I was in terrible pain and felt completely lost. As a police officer returning to a demanding job, I also had no idea how to manage a pumping schedule that would work with my shifts. Vana and Deanna gave me the exact tools, guidance, and deep confidence I needed to push through those hard early days. Later, when my daughter became a toddler and I faced a scary moment where I thought I might have to stop, they were right there with me again to help me keep going. Because of their unwavering support, I didn’t just survive the tough start. I am still proudly nursing my toddler today.”

Latch Lab NY

What Families Are Saying

Sign up with your email address to receive news and updates